You Are a Brand! - How to Build a Personal Brand for Business Success | Career Growth & Networking Tips
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SKU:31031344
Product Description
Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
Customer Reviews
I really enjoyed reading this book--it was filled with examples which made it easy to read. The author does an excellent job of showing the importance of knowing your unique promise of value for business success. Branding is about being your authentic self and making sure that the image you want to exude is how you are perceived by others. Knowing your strengths and your unique value of promise is indeed what sets you apart from your competition whether you are climbing the corporate ladder, career seeking, small business owner, etc.
