Word of Mouth Marketing: How Smart Companies Get People Talking - Boost Brand Awareness & Customer Engagement for Businesses
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Product Description
THE NEW YORK TIMES, USA TODAY MONEY, AND AMAZON BESTSELLERForeword by Seth Godin. Afterword by Guy Kawasaki.Master word of mouth marketing with this fun, practical, hands-on guide.With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:- 3 Reasons People Talk About You- 4 Rules of Word of Mouth Marketing- 5 Ts of Word of Mouth Marketing- 6 Big Ideas: Deep Stuff That Changes Marketing ForeverFind out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
Customer Reviews
I loved this book not only for the specific word of mouth marketing tips, but for the enthusiasm Sernovitz brings to the subject matter as well.I am nobody you've ever heard of - just a woman starting her own business. Sernovitz made me realize that there is a whole new way of doing things, a whole world out there that I have had no connection to.First, this book made me feel not so bad about my lack of experience, because plenty of people with experience are just not getting it! And second, Andy's book taught me that if my business was going to have an internet presence I'd darn well better get up to speed on how to become a part of the online community and be as smart as I can about making sure people know about my product, find my website, and buy! I'd better blog - I'd better get out there - I'd better make connections, and friendships, and be a part of the conversation!"Word of Mouth Marketing" has an exciting message and is very accessible even for the novice. This book should be a part of anyone's Business 101 learning, and I highly recommend it.
