Greater Goods AccuCheck Digital Body Weight Scale with Patent Pending Technology - Precise BMI Measurement for Home, Gym & Health Tracking

I normally wait to leave reviews, as to get a feel or use whatever it is for enough time to honestly share my experience with an item. But I just received this scale earlier today and had to share how great it is right off the bat.First of all, it was shipped quickly and the packaging is very impressive, simple, and well thought-out. There's no crazy packing paper or boxes or lack of instructions. Everything about this scale, from the unpacking to the directions and the set-up, is very simple and easy for anyone to understand. They even provide a website with friendly navigation to share FAQs, info, and organize a few 2-5 minute videos explaining everything you need to know. Even the most clueless tech-person will have no problem setting things up.As for the actual scale, it seems to be of very high quality. Aesthetically, it has a sleek and simple look, seems to be very sturdy, and the screen is clear and large enough to read from a distance. I especially love how, after weighing and measuring, the multiple stats (Weight, Body Fat %, Water Weight %, Muscle Mass %, and Bone Mass %) scroll through the screen a few times to give you chance to write things down and/or just see them (the screen doesn't automatically shut off a few seconds after you step off, like many other digital scales - I think it scrolls through each measurement three times before it shuts off).I also really like how organized Greater Goods seems to be. Everything from the design of the scale, to the packaging, to contacting the company, to their website itself, is very clean, simple, and high quality. There are also repeated reminders of how to contact customer service if need be, plus a 5 year warranty on the scale itself. I don't know how large this company is, but they are going about their business right from many angles.I will come back and update if anything changes. I think the only concerns I have require actual on-going use of this since it would be the long term function, battery life, precision, and accuracy (but, more so, precision).For anyone who is concerned about actual numbers rather than precision: As a health and fitness professional, I have experience using calipers to measure 7-point body fat with myself and clients for over ten years. I have found them to be very accurate. That said, when I last took my own body fat % with the calipers a couple of weeks ago, it was around 16%. When I set myself up on this scale (keep it mind, it was not my true weight since I excitedly did this hours into the day after breakfast and a snack), this scale showed me at 20.5% when I entered myself as an athletic female, and 24% when I entered myself as a regular female. Obviously, this is a huge difference than my caliper-based 16%.On the setup website, Greater Goods states: "An athlete is defined as a person who is involved in intense physical activity approximately 12 hours per week and who has a resting heart rate of approximately 60 beats or less per minute." Although I do not get nearly the 12+ hours of intense exercise each week, I do have a very low, conditioned heart rate (around 38-48 bpm, depending). Not to mention, I would qualify myself as athletic due to my current fitness level. So, again as a personal trainer and fitness professional, I would recommend if you are are a female who regularly exercises utilizing strength-training for even 3-6 hours per week or consider yourself more fit than the average person, enter yourself as an "athletic female" during set-up on this scale for closer accuracy in terms of body fat %.Now, all of the above said, I'll share something that I also share with clients (and the mindset within my books like